Tuesday, August 27, 2013

Design elements and principles

Design elements

Line - a fundamental mark or stroke used in drawing in which the length is longer than the width

Color - Color can play a large role in the elements of design with the color wheel being used as a tool

Attributes - Values and tints/shades of colors that are created by adding black to a color for shade and white for a tint

Shape - An area that stands out from the space next to or around it due to a defined or implied boundary

Texture - Meaning the way a surface feels or is perceived to feel

Space - space is concerned with the area deep within the moment of designated design the design will take place on

Form - form is any three dimensional object

Unity - when all elements are in agreement a design is considered unified

Balance - it is a state of equalized tension and equilibrium

Hierarchy - lead the reader through each element in order of its significance

Scale/proportion - Using the relative size of elements against each other can attract attention to a focal point

Dominance/emphasis - Dominance is created by contrasting size, positioning, color, style, or shape

Similarity and contrast - aspect of a designers work to make their focal point visible


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