Color theory

1.       Hue is what distinguishes one color from another.

2.       Value is the relative lightness or darkness of a color.

3.       Saturation is roughly equivalent to brightness.

4.       There are 12 available colors on a computer.

5.       Two primary colors mixed together makes Secondary colors.

6.       Tertiary colors are a primary plus a neighboring secondary.

7.       Complementary colors are two colors which sit opposite each other on the color wheel.

8.       The primary colors in Photo shop are red green blue.

9.       The secondary colors in Photoshop are cyan magenta yellow.

10.   Subtractive color model is when you mix colors together to get black.

11.   Additive color model is when you mix colors together and get a pure white light.

12.   RGB is additive.

13.   CMYK is subtractive.

14.   The RGB color model is used for computer monitors.

15.   CMYK is used for printing presses.

16.   Analogous colors are those which sit next to each other on the color wheel.

17.   Tint is a color in which white has been added to a pure color.

18.   Shade is a color in which black has been added to a pure color.

19.   Neutral is the combo. Of complementary colors.

20.   Warm colors tend to jump forward into prominence in a piece of design.

21.   Cool colors tend to recede in a design.

22.   The color blue is associated with stability.

23.   The color purple is associated with royalty.

24.   The color white is associated with cleanliness.

25.   The color green is associated with freshness.

26.   Yellow and orange are associated with joy.

27.   Red is associated with passion and danger.

28.   Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.

29.   Reddish-brown is associated with harvest and fall.

30.   Dark orange is associated with deceit and distrust.

31.   Gold is associated with illumination, wisdom, and wealth.

32.   Yellow is associated with joy, happiness, intellect, and energy.

33.   Dark green is associated with ambition, greed, and jealousy.

34.   Olive green is associated with peace.

35.   Light blue is associated with health, healing, tranquility, understanding and softness.

36.   Dark purple is associated with gloom, and sad feelings.

37.   Colors are important in graphic design to give any “advertisements” feeling and meaning. When something is black and white, it can be boring and very aesthetically unpleasing.

One Word Art

Shape, angle, rotating, handle, anchor change. The first letters start out barely oozing, but then it starts to all just ooze away into a mess.

Word: Oooze

Quote

Design elements: Shape, rotation, size,

The quote itself starts to descend so the reader gets that without art, the world is just boring. The main focus is the word art, so in the readers mind, they take out art, the world is just eh.

typhographic art

Glyph Monster

I don't think that it looks super different when you compare them, it is kind of hard to make it look exactly like the picture. But my impressions are I got the mouth and eyes right. I think the most challenging thing was the tentacles, it is hard to get it to look like real tentacles.

Typography

1.       The ascender line is the imaginary line which determines the height of ascenders.

2.       The base line is the imaginary line on which all characters rest. Descenders hang below the base line.

3.       The ascender height is the x-height plus the height of the ascending stroke. It the distance between the base line and the ascender line.

4.       The cap height is the height of capital letters. It is the distance between the base line and the cap line.

5.       The descender is the stroke of a letter which dips below the base line, as in the letters g and j.

6.       The ascender is the stroke of a letter which rises above the mean line, as in the letters d, f and k.

7.       The x-height is the distance between the flat top and bottom of a lower case letter which as no ascender or descender, such as x. It is the distance between the base line and the mean line. The curved tops and bottoms of the p, o, and g extend beyond these lines so that they appear visually to fit the x-height.

8.       The cap line is the imaginary line which determines the height of capital letters.

9.       The mean line is the imaginary line which determines the height of lowercase letters. Ascenders rise above the mean line.

10.   The descender line is the imaginary line which defines the bottom reach of descenders.

Define Serif: The fine like that extends from the top and bottom of letters making them easier to read.

Define Sans-Serif: A typeface that is straight with no serifs or small extensions of letters.

When to use Antique Fonts: Used to evoke a period feel.

At most how many words should be Decorative Fonts at a time?: Rarely more than three words at a time should be in a decorative font.

What does script font resemble?: They resemble hand writing.

What element of design does script represent? It represents lines.

Why use symbol fonts? To complement a specific font.

Typography- the art and process of arranging type for a variety of media purposes and is made up of several parts.

Why do designers need a solid foundation in typography? Because everything about the words they are putting down and how they look has to correlate with what they are advertising, but they need a solid foundation to advertise on before they even think about little details.

Kerning: the space located between individual letters of a word.

Leading: the space between the lines of text.

Tracking: adjusting the spaces between groups of letters.

When do you use the following?

Center Alignment: used to draw attention and is used a majority of the time for headlines or titles.

Right Alignment: Used quite a bit for corporate business letters, return address labels, business cards etc.

Justified Alignment: Usually reserved for newspaper print and body text for textbooks, and is more difficult to work with.

Bad typography is remembered.

Legibility: the quality of being readable or distinguishable by the eye.

Smaller than 7pt is difficult to read and type.

Smaller than 3pt is utterly illegible.

Between 8pt and 14pt is legible.

Serif is used for long passages.

Upper and lower case.

Measure: the width of the text column.

It is annoying to read and generally looks bad.

Christmas tree: Decorative fonts.

T: Conventional (regular) fonts.

It sets the style and tone of a document. It defines the feeling of the page.

1.       Type should not overpower the text.

2.       Think about your reader and the feeling you want to convey, then choose a typeface that fits.

The typeface you use has to fit your criteria, and your intended audience has to be able to read it and be interested in it.

1.       Body text should be between 10 and 12 point.

2.       Use enough leading. Always add at least one or two points to the type sixe.

3.       Don’t make your lines too short or too long.

4.       Make paragraph beginnings clear. Use and indent or block style for paragraphs. Don’t use both.

5.       Use only one space after a period, not two.

6.       Don’t justify text unless you have to. If you justify text you must use hyphenation.

7.       Don’t underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.

8.       Use italics instead of underlines

9.       Don’t set long blocks of text in italics, bold, or all caps because they are harder to read.

10.   Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers fine what they’re looking for.

Water Drop

I used the pen technique to make my water drop have more texture inside of it. I also learned and used the color stops and the gradient slider to change the shades of the shapes I made. I think the most challenging part of this was honestly trying to figure out what to do with the offset shapes and figuring out which one was which. The teacher helped me through it and i eventually got used to seeing which shape was the offset and which one was the original.

pen practice

Simple Shapes

While doing this project, i used many tools including but not limited to the knife tool, opacity tool, color swab, shape editor, ellipse tool and more. I went through changing sizes of shapes, and cutting parts of them off, sending shapes to the back of other layers, and shading. This assignment helped me learn to use the basics of the shape tools on illustrator.